Founded in 1999 and part of the Danish fashion mogul DK Company - ICHI has delivered high quality pieces in an accessible price range for almost two decades.

We operate in more than 47 countries and are represented in over 1.800 shops around the world and today we are more global than ever with a strong presence online.

Through creativity and skilled craftsmanship we have proven to leave a mark with our customers, to connect with them and deliver success in an ever-changing market.

ICHI offers a complete seasonal offering of collections structured in opening, main and express with drops of comprehensive and strong fashion with elements of seasonal expressed trends.

Boutique Bubbles is an official distributor of ICHI since 2023.