As far back as 1950 Åke Nordin developed a backpack frame that sowed the seed which would go on to become the Fjällräven company. And ever since its Örnsköldsvik beginnings in 1960, Fjällräven has continued to produce innovative, functional products which are appreciated by generations of outdoor enthusiasts across the world – and which have also received a number of distinguished awards over the years.
Fjällräven means Arctic Fox in Swedish, honoring the small and highly adaptable predator that lives in the Swedish mountains under the harshest conditions. The fundamental ideas remain the same; provide functional, durable, and timeless equipment to make the outdoors more enjoyable for all. Fjällräven continues to find smart, innovative solutions to make every adventure an unforgettable one.
Fjällräven work continuously on developing materials, solutions and designs for new favourites – clothing, tents, sleeping bags and other outdoor equipment that can be used, loved and worn by Canadians over many years of adventures out in the fresh air.
Boutique Bubbles is an official distributor of Fjällräven since 2016.